The first digital highlighter of its kind allows users to highlight texts online, share them via social media sites and email or save them as PDF files. The online articles and PDF files are linked to an edding microsite, where the highlighter can be added to the bookmarks toolbar. This bookmarklet solution allows the digital highlighter to work on any website with text, regardless of which browser is being used.

The flash banners generated a 2.7% clickrate. 81% of users added the digital highlighter to their toolbar. Access rates of the edding homepage via our digital highlighter microsite increased by 12% during the campaign.