Cannes Lions
KOLLE REBBE WERBEAGENTUR, Hamburg / EDDING / 2008
Overview
Entries
Credits
Execution
What could be more persuasive than a product test? One of the longest that was ever conducted for Edding. For three weeks, Edding ran an underwater poster campaign in several swimming pools of the Bäderland chain.
Outcome
Edding was anchored in the target group’s mindset as the synonym for water-resistant markers (unsupported recall value measured by subsequent market research: 82%).
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12 items