Creative TV executions included: a photo contest themed around youth showcasing their love for their stars. The winning pictures were compiled into a 30 second montage HP TVC for airing. Product usage on ‘MTV Most Wanted’ increasing HP’s desirability due to VJs appeal. Local voting parties were seeded with HP products for added experiential opportunities. At the main event, we placed HP printers at the booths, to produce celebrities posters, further attracting attendees.

To - date, local markets feedback shows an unprecedented increase of retail visits by youths. Korea registered an 11% increase in overall sales of imaging products. HP interacted with 7000+ Youths in eight local parties and product usage on MTV over four weeks offered a visual experience each week to 1.3 million households.