We developed environments where consumers could engage first-hand in unique music experiences. We pioneered new media executions where consumers composed their own music expressions. Custom software programs and applications allowed consumers to create their own music videos, to become amateur DJs by sampling and rearranging live mixes, and to explore unique, interactive music guides tailored to suit each individual’s interests. These experiences were woven into leading music properties such as MTV.com and VH1.com.

Over 40% of surveyed consumers associated HP with digital music players (Source: HP Ad & Brand Tracker). Consumer engagement peaked with more than 1.2 million interactions with fresh, new media executions. Media that ran on music websites shattered industry performance averages, with MTV topping the list.