DStv is South Africa’s first and foremost digital satellite broadcast system. This ad is one in a campaign of shoot-based vignettes illustrating why it's cleverer, safer and ultimately cheaper to stay home with DStv. This was a tactical ad produced to coincide with the very controversial launch of South Africa’s first ever automated tolling system. Our characters were a stereotypical Afrikaans farming couple who would probably not have come into contact with a tolling system before, and therefore reacted rather badly when they encountered several toll gates, one after the other, on a rare trip to the Big City.The promo needed to engage subscribers on an emotional level (they needed to feel the characters' pain and empathize with them), cut through the general information-based on-air clutter and remind subscribers about just how much more they have with DStv.