The tablet site invited shoppers researching competitors to compare with a similar Kia vehicle. They could then further customize their Kia with a few taps and literally, bring the car to life on the screen. Throughout the process, users can also tap, pinch, zoom, and swipe to see all angles of their car in 3D, as well as view the estimated cost based on desired customizations.

Further mimicking the showroom experience, tablet users could send the specs to nearby dealers for an exact quote, check local inventory or even chat and text with a Kia dealership directly.

Tablet updates were the perfect solution for our couch shoppers.

With the digital showroom enhancements:

• Almost 800 competitive comparisons were generated daily

• Use of the Build & Price customization feature increased by 45%

More important, our goal of increasing consumer contact with dealerships far exceeded expectations:

• The number of quote requests received by dealers increased by136%

• Interest in local dealer offers increased by 40%

• Use of Inventory Lookup on the tablet began delivering over 11% of all digital leads

Even mobile searches for local dealers on the smartphone site increased by 3X, demonstrating a halo effect from the overall improvements.