Cannes Lions
ACTIVE PROTECTION
OGILVY MALAYSIA, Kuala Lumpur / BMW / 2013
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Overview
Entries
Credits
OVERVIEW
Execution
We squeezed in a whole lot of technology and demonstrated just how BMW Active Protection technology works from A to Z in just a 30-second radio spot.
Outcome
The spot raised awareness about BMW Active Protection and demonstrated to great effect how this technology functions. It also helped maintain or raise drivers’ perception of BMW and the technology that goes into every drive.
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