Cannes Lions

ACTIVE PROTECTION

OGILVY MALAYSIA, Kuala Lumpur / BMW / 2013

Presentation Image
MP3 Original Language
MP3 Original Language
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Overview

Entries

Credits

OVERVIEW

Execution

We squeezed in a whole lot of technology and demonstrated just how BMW Active Protection technology works from A to Z in just a 30-second radio spot.

Outcome

The spot raised awareness about BMW Active Protection and demonstrated to great effect how this technology functions. It also helped maintain or raise drivers’ perception of BMW and the technology that goes into every drive.

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