In order to communicate to a broad audience the ease and comfort brought by digital television, we put TV celebrities in an online panel. The 5 celebrities were chosen to represent the different Belgian channels and to appeal to different age categories of both men and women. The site works in a straightforward fashion: the visitor chooses a question of his or her choice, clicks it and gets a clarifying answer about the possibilities and practicalities of digital television by one of the celebrities. The site was visited by about 120,000 unique visitors during March. Each visit lasted about 6 minutes.