We were able to negotiate to get all the billboards in the neighborhood of the 16 soccer stadiums covered. The shirt makers worked overnight to deliver in time.

So, every local billboard communicated on the local sports game with a huge T-shirt of the local team.

In no time, every single shirt disappeared. On social media and fan forums, a real shirt hunt was declared. The hype was such that we decided to distribute extra shirts. And the sports press reported intensively about the megashirt phenomenon as well as the new offer.