Cannes Lions
SUDDENLY OSLO / BMW / 2008
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The Mini Clubman does not like boundaries. It does what it wants, and is everything you want it to be.Upon clicking on the ad, a real time rendered 3d model of a Mini Clubman drops down over the portal page. The user can then use the arrow keys on the keyboard to drive the car around over the web page. It even honks if you press the space bar! If you have a head set, the volume and panning is affected by where the car is on the page.
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