Cannes Lions
WONG, DOODY, CRANDALL, WIENER, Seattle / WOODLAND PARK ZOO / 2012
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The only thing children love more than getting face-to-face with an eight-ton carnivore is seeing their dad scream like a first-grader. To launch Woodland Park Zoo’s 'Dinosaurs' exhibit, which features life-size robotic dinosaurs that move, screech and spit water at visitors, we created the 'It’s only scary to parents' campaign.
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