We began by producing Zuji Beans and selling them for just 10c a can. The money people saved by purchasing Zuji Beans could be directly used to book their next holiday. We opened Zuji Bean shops and market stalls in the major Australian cities. We then ran posters, print, online and DM communications to let people know about them. We had a dedicated Zuji Beans micro site that allowed people to find out about the beans and share their involvement.

The first major shipment of Zuji Beans were sold out in the first month and as a direct result, the Zuji website recorded a 38% increase in search traffic. The website experienced the highest number of hits it had ever had in that time and Zuji Beans became a hit on over 3, 550 blog sites nation wide. After the massive success of Zuji Beans the client extended the ‘Helping Holidays Happen’ campaign to include the entire Asia-Pacific region. With thousands of Zuji Bean cans now kept in cupboards across Australia, the Zuji brand is now literally a household name.