Cannes Lions

diploma

GUANGDONG ADVERTISING, Guangzhou / CHINA MOBILE / 2016

Digital Proof JPG
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According to studies conducted, as the phubbers increasing,mobile phones are regarded as“monsters who occupy parents” by children.Children feel lonely more than before when they stay with their parents.

From the perspective of children,this creative work illustrates the scenario that children put their diploma stick, drawing, graduation photo on the ground in order to get more attention of their parents. It explains that to wallow in mobile phone will do harm to the parent-child relationship.

(Phubbing:The word was cioned, phubbing=phone+snubbing,describes a unique social phenomenon in the 21st century that people just look down at the phones and give their families or friends around them cold shoulders.)

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graduation photo

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