Orange-themed column press inches, together with TV teasers, were used to attract the widest interest in the shortest period of time. Promos making full use of co-operating stars culminated in a final event showcase of Chinese pop stars: the grand finale of this campaign for M-Zone.

36,721 SMS were sent by young adults sent to participate in our activities. About 2,700 users have subscribed to the colour-ring service (a newly launched data service) for the next year, conntributing in part to the increase of use numbers from 21 million to 24 million.