Cannes Lions
SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV, Tel Aviv / DIRECT INSURANCE / 2008
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Description
To express the brand's Innovation value and its advanced insurance perception, and to emphasize Israel Direct Insurance's relevance and innovative thinking in a surprising and humorous way. Contrasting a distinctive period in the past with the latest technological features creates clear differentiation and unparalleled value for the most advanced insurance company in Israel.
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