Cannes Lions

INSURANCE

Y&R INTERACTIVE TEL AVIV / DIRECT INSURANCE / 2005

Awards:

2 Shortlisted Cannes Lions
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Overview

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Credits

Overview

Description

An interactive banner that communicates the brand's insight: Life isn't always fair.When the surfer succeeds in bringing the car safely home, he discovers that the virtual world as real-life, is full of surprises...The campaign had various unexpected endings.

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