Cannes Lions

DIRECT MAIL POSTAL SERVICE

PROXIMITY LONDON , London / ROYAL MAIL / 2007

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Overview

Entries

Credits

OVERVIEW

Outcome

From a mailing of around 57,000, 209 requests have been received by Royal Mail to contact prospects regarding Direct Mail. Over £60k in revenue has been generated to date but the full success of the campaign will be measured in April 2008.

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