Cannes Lions
ÅKESTAM HOLST, Stockholm / POSTEN / 2007
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The goal for the campaign was to book sales meetings with 20percent of the targeted companies. That target was reached within three weeks. More interesting was the fact that creative agencies showed unexpected interest to learn more about Direct mail. That has made the Post to hire a dedicated media specialist and set up a separate telephone service for advertising agencies. And the campaign will continue this spring...
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