Launch of the new brand T-Home with a big bang in the German market.

Our creative idea was to dramatize the brand core “At home in an exciting world” and to show that people are at home everywhere thanks to the T-Home products.

950,000 new DSL customers in the first half of 2007 (Spiegel).Rising brand awareness: from 3% to 12% in one month.Prompted recall of advertising: 18%.“Paint It Black” was one of the Top 2 of the I-Tunes download charts for weeks – limitless success for a song from 1966.