Cannes Lions
BETC EURO RSCG, Paris / YELLOW PAGES / 2011
Overview
Entries
Credits
Outcome
The campaign came out at the end of April, so we don’t have any quantified results yet.The operation did generate lots of articles in the media as well as on blogs everywhere.
PagesJaunes' iphone application has reached the top 3 most downloaded apps in France.And it helped to change the brand's perception, making the old paper phone book a top digital brand.
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