Cannes Lions

DIRTY APRON COOKING SCHOOL

DDB CANADA/VANCOUVER, Vancouver / DIRTY APRON COOKING SCHOOL / 2012

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Overview

Entries

Credits

OVERVIEW

Execution

In order to entice people who don’t normally cook for themselves to try one of Dirty Apron’s classes, we placed stickers on instant meals in grocery stores. Each sticker turned the container of “food” into a coupon for a cooking class at The Dirty Apron Cooking School.All food/coupons that were redeemed were donated to the Vancouver Food Bank.

Outcome

The promotion is still underway and we have no results as of this date.

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