Cannes Lions
DDB CANADA/VANCOUVER, Vancouver / DIRTY APRON COOKING SCHOOL / 2012
Overview
Entries
Credits
Execution
In order to entice people who don’t normally cook for themselves to try one of Dirty Apron’s classes, we placed stickers on instant meals in grocery stores. Each sticker turned the container of “food” into a coupon for a cooking class at The Dirty Apron Cooking School.All food/coupons that were redeemed were donated to the Vancouver Food Bank.
Outcome
The promotion is still underway and we have no results as of this date.