To find a way to translate the regular station's songs when they were played, showing the lyrics on the radio screen.Everything happened at IO FM radio, one of the most listened-to radio stations by young people. And we found a new use for radio screens. The public was surprised and curious when it realised - from then on - it could not only listen to the radio, but read it too.

Without using the traditional advertising methods - which end up making people switch the radio station -, with this format we used what people like the most to deliver our message and to speak about our client: the regular song list of a radio station.

Results: More websites hits and hopefully, more people wanting to learn English.The action has just hit the streets, so commercial results aren’t available yet.