The situation around branded entertainment in germany is pretty traditional. Every brand appearance must be headed as advertising. Most of the branded entertainment in germany sticks to traditional sponsorship formats or simple product placement.

The music featured in the film is a licensed track. It is a key creative element of the film idea and it's execution.

Within a few days "Dirty Driving" became a top issue in the international automobile media like "Top Gear“ and generated more 10 million leads.