For years Babybel has been an important ally of Spanish mothers in their children's nutrition. Seeking to improve their care, Babybel decides to give a new use to the wax that covers the cheese, taking care of the children's health.

The natural and a little stolen photography style is what we seek in this campaign to perceive in every moment that the children are not acting, but that they are developing with total freedom. In order to reinforce this concept we use the resource of unfocused elements in the foreground, which make the camera act as a spy of the situation.