Cannes Lions

DIRTY MONEY

NORLOP JWT, Guayaquil / BANCO BOLIVARIANO / 2014

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We invented a machine that literally shows you how dirty money is. Movement sensors capture the exact moment in which the money enters the machine and activate the ultraviolet light. This light let´s us see saliva, blood, semen, sweat, bacteria and every kind of filth. Yo don´t believe us? Use UV light in the hotel room you are going to sleep tonight and you will see.

This action showed at the right moment and place that using money is obsolete. We put the divices in commercial centers around the country

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