We used the concept "Nature is closer than you think" to reinforce that it's possible to reconcile day-to-day life in the big city with a lifestyle in direct contact with nature.The leaflets about the project were handed out from grassy central reservations in downtown road crossings. Drivers who passed through the central reservation saw a bush and a poster. When traffic stopped, the bush "came alive", rising from its place and walking towards the drivers in order to hand out the leaflets. When traffic resumed, the bush went back to its original still position.

During the first weekend, there was an increase of about 10% in the number of visits to the sales stand. The action also generated enormous empathy and curiosity from the general public.