Cannes Lions

DISABILITIES ASSOCIATION

LEO BURNETT FRANCE, Paris / ASSOCIATION NOEMI / 2015

Awards:

1 Gold Cannes Lions
1 Shortlisted Cannes Lions
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Case Film
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Case Film
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Overview

Entries

Credits

OVERVIEW

Description

There are no restrictions in France concerning this subject.

Execution

For the International Day of Persons with Disabilities on December 3rd, we held a live event with an

interactive installation in a school. After this event, we launched an educational viral video on different digital platforms like social media (facebook / twitter ) and video-sharing websites (Youtube/dailymotion...).

Thanks to its strong emotional impact and relevance, the video was spread all around the

world.

Outcome

Broad national and international press coverage.

(METRO NEWS, The Huffington Post, EuroNews, RTL, DirectInfo, Elle magazine, France3,

France5, Corriere della Sera, BiobioChile, Diario da Manha ...

More than 5 million views in one month without any media spending.

And most important, tweets by the tens of thousands that opened a broad public discussion.

Noemi Association increases its facebook friends and followers.

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