Cannes Lions
LEO BURNETT FRANCE, Paris / ASSOCIATION NOEMI / 2015
Awards:
Overview
Entries
Credits
Description
There are no restrictions in France concerning this subject.
Execution
For the International Day of Persons with Disabilities on December 3rd, we held a live event with an
interactive installation in a school. After this event, we launched an educational viral video on different digital platforms like social media (facebook / twitter ) and video-sharing websites (Youtube/dailymotion...).
Thanks to its strong emotional impact and relevance, the video was spread all around the
world.
Outcome
Broad national and international press coverage.
(METRO NEWS, The Huffington Post, EuroNews, RTL, DirectInfo, Elle magazine, France3,
France5, Corriere della Sera, BiobioChile, Diario da Manha ...
More than 5 million views in one month without any media spending.
And most important, tweets by the tens of thousands that opened a broad public discussion.
Noemi Association increases its facebook friends and followers.
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