Bombarded by needy cries for help, people have built a resistance to serious messages about handicapped people. With this effort, the audience was not an audience anymore: they suffered indignation (in a very light hearted way) in the same way handicapped people do. The interaction with the fake doors sent a jolting and unexpected message. The inconvenience disrupted peoples attention long enough for them to sympathize and reflect on the needs of the handicapped.

With minimal investment, TeletonAACD, overcame people’s inertia to act and drove highly qualified traffic to its website. Importantly, the word-of mouth buzz generated by the actions was political dynamite to leverage in negotiations with the public authorities. More than this, the heightened respect for the handicapped was the main victory.