Cannes Lions
FUEL LISBOA, Lisbon / AMNESTY INTERNATIONAL / 2012
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In order to celebrate the 30th anniversary of Amnesty in Portugal, FUEL teamed up with EURO RSCG to create a film, press and poster campaign, that uses real mug shots from the Pide Archives (the notorious Political Police from the old dictatorship days).The campaign was inspired by the book “Por Teu Livre Pensamento”, by Portuguese photographer João Pina, that interviewed and photographed several ex-political prisoners.The campaign is the first of many events that start celebrating the 30th anniversary of Amnesty in Portugal.
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