You realize if the newly bought furniture was the right choice choice or not, within the assembling process.

Because sometimes it might turn out, that the furniture is too big, too small or it just has the wrong colour in comparison to rest of the interior.

Until now you had to live with it. But you definitely were disappointed with the brand. That´s why reached our consumers right at the moment where their sympathy for the brand could be harmed and turned it to an advantage.

Without spending one cent of our already small budget on media, we communicated the new service.

The delivery rate was about 100% - concerning that there a few incredible talented men, who never ever take a look at an assembling instruction.

But far more importantly, the position of Mömax as leader in customer loyalty has been developed further. We managed to raise the loyalty rate from 69% in 2011, to 75% in 2012 – leaving our main competitor IKEA 5% behind us.