Dawn has broken. An exhausted, tired looking couple is standing in their loft like living room.

Hesitantly he asks her “Should I really?”.She just nods weary and tells him ”Yes.”He sighs, lifts a frying pan and hits her with full force .

Instantly the woman get´s knocked out and lands on a nearby couch – sleeping deeply.

Tagline: “Sleeping problems? Try a new mattress.”VO: “Mömax. Looks better, doesn´t it?”

We created those negative effects of cooking on the streets with a special built city light. It smokes and a special aroma supplement in the smoke made it smell like pork roast. Together with the image - persons in their homes - we created a scene they all knew to good.

Shortly after the mailing went out, there were several inquiries about Mömax wedding lists on the Mömax website: 30% more than was expected for the service launch. But the most surprising response was a couple that expressed the desire to be wed directly inside a Mömax store. The wedding will actually take place in the summer of 2012.