Cannes Lions
MERCADO McCANN, Buenos Aires / FUNDACION REPRO / 2019
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"Daddy planted a seed in mummy", "you come from a cabbage patch" and "the stork brought you" are the most common answers to the dreaded question "where do babies come from?". They repeat along the world in various forms, e.g., in Argentina you were brought to your parents by "la cigüeña" (the stork), that, as a colourful addition, also comes from Paris.
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