Cannes Lions
PREACHER, Austin / ESPN / 2022
Overview
Entries
Credits
Execution
The edit was pieced together using completely found footage - nothing was shot or pre-planned for the spot. The editor and team were challenged to find recent sport moments from properties aired on ESPN+ and then find exact visual matches in Disney and Hulu movies and TV shows. On top of visual matches, the editor then had to fit these match cuts to a music track that progressively picks up speed without the audience losing the call-and-response thread that weaves the spot together.
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