Cannes Lions

SPORZA LIVE MATCH

BOONDOGGLE, Leuven / SPORZA / 2011

Overview

Entries

Credits

Overview

Description

A cute small girl, about 8 years old, is sitting on a chair in a ballet school. She is wearing her pink tutu and by her big smile we can tell she is very happy. On these images we can hear the voice of her father.

He introduces his daughter and explains her very first performance is coming up, something he really doesn’t want to miss. But then he realizes there’s a big cycling contest on the same day. So he starts thinking of excuses to skip his daughter’s performance: “She’s only been doing ballet for one year”, “She hasn’t been able to practice a lot, so the show isn’t going to be that good”, “I’ll be more proud if I go watch her next year”, … His conclusion: it’s better for him and his daughter if he watches the cycling contest. A conclusion his daughter is not amused with, as we can see in her reaction.Next the Voice Over announces sports fans don’t have to experience dilemmas like this anymore, thanks to the Mobile Live Match Centre of Sporza, which allows them to follow their favourite sports no matter where they are on their Smartphone.

Similar Campaigns

9 items

Open Doors

NBCUNIVERSAL, New york

Open Doors

2023, NBC

(opens in a new tab)