Via the building of a viral engine which is a 3 step process:1. Viewer receives a personalized E-mail from a friend saying that he has seen your name on a website.2. You click the link and get forwarded to a fake news page where the video starts plating automatically and immediately draws you into the experience. You are then told that Disney has decided to rebrand its Parks and iconic attractions to your name!3. At the end of the video you get forwarded to a spread page where you are empowered to play the joke on your friends by personalizing the video on the fly.The Goal was to prompt people to experience Disney Magic via video and voice personalization and share the experience with others.Refer to video case study here: www.caidproductions.com/disney

- Over 6 Million unique views to date (12 weeks into the campaign).- Pure viral spread (no media buy whatsoever); only a consumer-to-consumer spread online.- 50% of the video view traffic driven by thousands of blogs having embedded the video.- 80% Click through rate (CTR).- Campaign paid for itself via direct sales in 18 hours and 36 minutes after its launch on December 9th 2008.- High user engagement.- 100,000's of opt-in emails collected.Refer to video case study and client testimonial here: