A Disney memory is something you and your family share forever...a time when dreams come true and you never felt closer. Disney knew that in order to be successful, this spot had to capture the genuine, authentic and deeply personal emotion of memories created by Disney. Therefore, the decision was made to cast only real families and shoot them truly experiencing the park. The goal was to create film that was bursting with family moments but also reflected the modern Disney experience. Thus, for "Together as One," director Paul Dektor, known for his emotional film style was paired with music video director Ethan Lader, who's contemporary song, "Good Life" by the band One Republic, was chosen as the campaign anthem. Its inspirational lyrics further communicated the importance of living life to its fullest and making the most of each moment.