Cannes Lions

DISNEYLAND PARIS

BETC EURO RSCG, Paris / DISNEY / 2007

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Synopsis: The video banner shows a little girl sitting on a couch who is invited by a red carpet that unfolds transparently on the page. After jumping on the carpet, the little girl changes as if by magic into a princess and joins her favourite characters to have fun in the castle.

Objectives: To create notoriety around the 15th anniversary of Disney with an original, creative and impressive campaign. Attract traffic on the site with a promotional offer.Target group: “Disney families”

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