To demonstrate the effectiveness of Disprin as a fast pain reliever.

A stack of flipbooks was placed at the cash counter of pharmacies and beauty products retailers as a pick-me-up. The cover of the flipbook reads ‘Instant relief from wrinkles’. When flipped, the pictures inside show the pain lines on a person’s forehead disappear quickly. The last few pages show the Disprin branding and the line ‘works fast'.

On an average, 7 out of 10 customers went through the flipbook and 5 took a copy home. This overwhelming response encouraged the client to extend this activity to almost every pharmacy in Gurgaon.