Money talks. We used what is part of the Bank‘s everyday business: money/bank notes. On many bank notes you find distinguished women. Yet in real life they are devalued. So we used the artworks of these notes to tell the story of the women and how much less they would earn for their extraordinary achievements.

• Design elements and their integration: The bank notes as symbol of financial worth show how distinguished women are devalued.

• Design touch points: posters, pos poster, digital posters/screens

• Materials, style elements, design choices: Everything is down in the etching style of bank notes. from the actual bank notes images of the women to the lines.

• Design development and process

• Scale 4 executions for pos posters, posters and digital screens.

• Value added to brand: brand values of equality proved.

• Value for consumer: seeing that their bank cares about the issue of equal pay

• Reach/cultural impact:

• Sales: not an objective.

• Achievement against brief: message was fully delivered.

• Other KPIs: making a statement.