Cannes Lions
DDB COLOMBIA, Bogota / DISTOYOTA / 2009
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RAV4 is Toyota's option for people who want to jump from an automobile to an SUV, because it mixes the softness and comfort of a car with the power and adventure of a 4x4.With a Target from 30 to 40, we decided to use the theme intro of some 80's TV series, whose main character was a 4x4 or SUV, and make slow strings arrangements.
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