Cannes Lions
INNOCEAN WORLDWIDE, Seoul / HYUNDAI / 2011
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People living in this generation wants automobile companies to develop technology for people not cars only, and improve the world for people not only for cars The key idea of this creative is to show Hyundai's new thinking by utilizing a new method “Tube Art”Through the huge tube artwork and Hyundai's new perspective “Everything in world is linked”,this creative explains that new Hyundai constantly creates ingenious things
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