Cannes Lions
DDB MUDRA GROUP, Mumbai / VOLKSWAGEN / 2017
Overview
Entries
Credits
Description
We creatively interpreted the mind’s tendency to take you to more interesting thoughts when you’re behind the wheel. And brought it alive through quirky illustrations.
Execution
Our cheeky campaign to communicate Attention Assist was spread across posters and press. The campaign used a quirky style of illustration.
Outcome
The brand scores for VW on safety showed a spike after the campaign. As did the number of enquiries for the new VW Passat.
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