Cannes Lions
LOVED, Hamburg / VOLKSWAGEN / 2020
Overview
Entries
Credits
Execution
The sound design as a whole is very focused and intense. It is dominated by the very visceral sounds of the environment: the cracking of the ice, the gliding of the sleigh, the breathing of the athletes. The only word spoken, the bobsleigh pilots “It’s all about power, speed and control” reverberate through the whole film like a mantra. The idea of a pulsating breath - which was created by the sound designer - is a carrier of the story emphasizes the key conclusion, what bobsport is like: „Speed, power and control“. The sound (and the edit) set the rhythm of the film and are essential to the atmosphere created.
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