We went into public transportation, to tell citizens what District City Halls could do for them.3 pairs of actors covered, during 14 days, Madrid’s 21 districts.They performed everyday scenes, based on short believable scripts, with humour.The scenes illustrated different services District City Halls can deliver.With a common claim: “Remember, plenty of things are happening in your district, don’t be the last one to know about. It’s a Madrid City Council message.”

The results were excellent. The target had fun, got involved, learned about the services offered and clapped at the end of every scene.

The action had good repercussions in press, television and Internet, multiplying the awareness and coverage of our message.