Cannes Lions

DIY STORE

BDH\TBWA, Manchester / WICKES / 2007

Awards:

1 Shortlisted Cannes Lions
Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Opportunity to build the Wickes brand by exploiting the Bravia commercial. Rather than standard product advertising, a 10" spot was booked to follow the Bravia ad and capitalise on it.

Similar Campaigns

10 items

1 Eurobest Award
Tradesman's Suncream

IRIS, London

Tradesman's Suncream

2018, WICKES

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