Cannes Lions
DJAY.CC
LDC, Sao Paulo / DJAY.CC / 2016
Overview
Entries
Credits
Overview
Description
We created a software called DJAY that converts all data, really from scratch, into a sheet music.
Execution
Product Roadmap:
November 2014: kick off Djay project
June 2015: DJAY desktop software was produced
April 18th, 2016: www.djay.cc was launched. Available for Behringer BCD3000 and NumarkN4
April 2016: Djay Live Performance app was launched. Djay.cc is available for Pioneer models (e.g.DDJ-SP1)
Outcome
Instead of an advertising agency just creating ads, why not go further and create products and services for other brands and invite clients to be there?
Business Model strategy
Djay´s business model allows other brands to start buying space within the platform through brand content formats, sponsoring articles, including user content. A new business model for advertising agencies, where the company will create opportunities and offer them to current clients, engaging users on djay.cc.
