Task:

Noise International is a sound studio based in Sydney. Our task was to help make them top-of-mind for agency creatives.

Insight:

Life in advertising has plenty of ups and downs.

Strategy:

Demonstrate how well Noise understands creatives’ audio needs. Not just for ads, but on a deeper level: in their worklives.

Idea:

An interactive soundboard that demonstrate Noise’s understanding of life in advertising, using their expertise in sound. Simple proof that Noise can deliver sound for any advertising situation.

The campaign was a pure demonstration of Noise’s audio capabilities, and their understanding of the advertising business. It showed that they understand ‘sound for advertising’ in its purest form. What’s more, it did this in a highly innovative way, using a unique interaction of sound, code and design.

The site received over 1,400 visits in 11 days, with an average visit of 1:31. More importantly, the campaign received excellent feedback from the creative community, helping position Noise as the leading creative sound studio in the market. Just two comments from prominent ECD’s:

"What a lovely idea. I've put it up on my wall and all of the creatives have stopped and commented. Great work!"

Mark Harricks

“Thanks for the awesome poster. Love your work!”

David Bell