Cannes Lions

DO IT LIKE YOU CHEW - AIRPORT

ISOBAR, Courbevoie / MONDELEZ INTERNATIONAL / 2018

Film

Overview

Entries

Credits

Overview

Description

The film shows a young man arriving at the airport through the arrival gates. We see him exit the gate just like a star, as a crowd of people are looking at him with great admiration. Our hero walks confidently in the crowd, answering by small signs and winking to people around him, from the fans waiting for an autograph, to the stewardess & even workers from the airport. An epic music accompanies the scene, and suddenly stops to reveal our hero doing an awkward dance on his own, while nobody around him seem to really care. The film ends up with the super « Do it like you chew ».

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