The only thing we did was make the flyers. From then on, everybody at Doctors of the World and Euro RSCG Amsterdam could hand them out on any occasion. Untill now it has been used occasionally and on a small scale. It will be used on different occasions in the coming year also. We know that people who received them actually did put the stickers on their coins.

The flyer has been used on a small scale only. As stated before, it will be used on more occasions to come. The results are not really measurable. We do not expect the donations or awareness to rise after a certain amount of these flyers were handed out. It’s not that substantial, it’s an extra. It is only one of the ways (banners, stoppers on TV and in print) in which we try to increase the awareness of Doctors of the World and their projects, and all of these have to add up.