Cannes Lions

PUBLIC AWARENESS MESSAGES

SAATCHI & SAATCHI FRANCE, Paris / DOCTORS OF THE WORLD / 2012

Overview

Entries

Credits

Overview

Description

The cost of healthcare is increasing and slowly becoming a real luxury, which is amplified by the E-Commercial crisis. The purpose is to show that if nothing is done, new behaviors will emerge as the "DIY Medication". Videos, looking like they come from all around the world, show what "Do It Yourself" tools you need and give you step by step advice to treat some health issues/injuries by yourself.Titles of Films (self-explanatory)

Similar Campaigns

12 items

1 Eurobest Award
Shut up death

DDB PARIS, Paris

Shut up death

2018, DOCTORS OF THE WORLD

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