Cannes Lions
SAATCHI & SAATCHI FRANCE, Paris / DOCTORS OF THE WORLD / 2012
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The cost of healthcare is increasing and slowly becoming a real luxury, which is amplified by the E-Commercial crisis. The purpose is to show that if nothing is done, new behaviors will emerge as the "DIY Medication". Videos, looking like they come from all around the world, show what "Do It Yourself" tools you need and give you step by step advice to treat some health issues/injuries by yourself.Titles of Films (self-explanatory)
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